About us
Toyo Denim was born in 2025, but the journey began earlier.
On a quiet street in Tokyo, I entered a small jeans shop. Inside, there was the smell of wood, indigo and patience. Each piece told something that I had only intuited until that moment: denim is not just a fabric, it is a way of being.
Always passionate about quality clothing and raw denim, I decided to bring that precise feeling to Italy. That attention to detail, that industrious silence with which a piece is built that changes with you.
Toyo Denim is the first Italian online shop entirely dedicated to Japanese jeans. I don't have a physical store: everything I offer passes through here, from a space designed for those looking for something that lasts. That has a story and wants to write a new one.
I started with three pillars of Japanese denim: Studio D'Artisan, BIG JOHN and The Flat Head.
Brands that have made history, but have never stopped working as they once did: in small batches, with expert hands, on slow looms.
The goal is simple: select the best Japanese jeans, tell their value, get them to those who know how to recognize them.
Each model has a different texture, each fading will be yours alone.
Toyo Denim does not sell products, but experiences to wear.
Just like those first jeans found in Tokyo: unique, authentic, artisanal.
On a quiet street in Tokyo, I entered a small jeans shop. Inside, there was the smell of wood, indigo and patience. Each piece told something that I had only intuited until that moment: denim is not just a fabric, it is a way of being.
Always passionate about quality clothing and raw denim, I decided to bring that precise feeling to Italy. That attention to detail, that industrious silence with which a piece is built that changes with you.
Toyo Denim is the first Italian online shop entirely dedicated to Japanese jeans. I don't have a physical store: everything I offer passes through here, from a space designed for those looking for something that lasts. That has a story and wants to write a new one.
I started with three pillars of Japanese denim: Studio D'Artisan, BIG JOHN and The Flat Head.
Brands that have made history, but have never stopped working as they once did: in small batches, with expert hands, on slow looms.
The goal is simple: select the best Japanese jeans, tell their value, get them to those who know how to recognize them.
Each model has a different texture, each fading will be yours alone.
Toyo Denim does not sell products, but experiences to wear.
Just like those first jeans found in Tokyo: unique, authentic, artisanal.
