FULLCOUNT: Where Japanese Denim Meets Exceptional Comfort

A Benchmark in Japanese Denim

Founded in Osaka in 1992 by Mikiharu Tsujita, FULLCOUNT is one of the brands that helped establish Japan as the global benchmark for premium denim. Inspired by the timeless appeal of vintage American jeans, the brand set out with a different vision from many of its contemporaries: to create authentic denim built using traditional methods while delivering exceptional comfort from the very first wear.

Today, FULLCOUNT is recognised as one of the leading names in Japanese selvedge denim. The brand is also regarded as one of the legendary Osaka 5, alongside Studio D'Artisan, Evisu, Denime and Warehouse—five pioneering companies that played a defining role in the revival of Japanese denim craftsmanship during the 1980s and 1990s, shaping the industry as we know it today.

Zimbabwe Cotton: The Signature of FULLCOUNT

If there is one element that truly defines FULLCOUNT, it is the exclusive use of Zimbabwe cotton, one of the finest cotton fibres available for denim production.

Its extra-long staple fibres produce a fabric that combines durability, softness and the ability to mould naturally to the wearer over time. This choice perfectly reflects the brand's philosophy: creating jeans that are built to last while offering remarkable comfort from day one.

Every fabric is woven in Japan on traditional shuttle looms, producing authentic selvedge denim with the rich, irregular texture that denim enthusiasts appreciate. Dyed with premium indigo and crafted using time-honoured techniques, each pair develops unique fading patterns that make every garment truly personal.

FULLCOUNT Jeans: American Heritage, Japanese Craftsmanship

FULLCOUNT collections are the result of extensive research into vintage American denim from the 1940s, 1950s and 1960s. Rather than simply reproducing classic jeans, the brand refines their original character, combining authentic heritage styling with improved fit and everyday comfort.

Every pair is crafted with meticulous attention to detail, including:

• Selvedge denim woven from premium Zimbabwe cotton.

• Traditional shuttle loom construction for authentic texture and character.

• Durable stitching executed with exceptional Japanese craftsmanship.

• Metal buttons and rivets designed to age beautifully over time.

• A natural leather patch that develops a rich patina through regular wear.

The result is denim that evolves alongside its owner, with every crease and fade telling a unique story.

A Philosophy Built on Authenticity

Rather than following seasonal trends, FULLCOUNT has always focused on perfecting the elements that make a truly exceptional pair of jeans: outstanding fabric, precise construction and a fit designed to be worn every day.

This commitment has earned the brand a loyal following among heritage denim enthusiasts around the world. Every collection reflects the values that define Japanese craftsmanship—carefully selected materials, traditional manufacturing techniques and uncompromising attention to detail.

Beyond Denim

While jeans remain at the heart of the collection, FULLCOUNT also produces a complete range of garments inspired by classic American workwear and military clothing.

The collection includes:

• Selvedge denim jackets based on iconic vintage silhouettes.

• Chambray and flannel shirts crafted from premium Japanese fabrics.

• Premium cotton T-shirts and sweatshirts with timeless styling.

• Workwear and military-inspired trousers influenced by archival American garments.

• Leather accessories, including belts and wallets, made from natural materials that age beautifully.

Every piece reflects the same philosophy that defines the brand: quality materials, expert craftsmanship and timeless design.

Why Choose FULLCOUNT?

Choosing FULLCOUNT means investing in garments designed to be worn and appreciated for years to come. Every pair of jeans combines the finest elements of Japanese denim craftsmanship: selvedge fabrics woven on vintage shuttle looms, premium Zimbabwe cotton and meticulous construction that celebrates traditional manufacturing.

For those seeking authentic Japanese denim that becomes more beautiful with age, FULLCOUNT represents one of the purest expressions of heritage craftsmanship.

Explore our selection of FULLCOUNT and experience one of Japan's most respected denim brands.